It’s also critical that you liaise with your affiliate partners regularly to monitor success and assess performance. Find out how they get their traffic, what has worked well for other operators offering a similar product and implement. It’s not all about placement of banners, or top positions – it’s also about creating innovative promotions and campaigns that will work well for their audience. A big part of the success of those is nurturing partnerships, and having clear agreements in place as to what is expected from one another. Here we look at some ideas as to how you can drive traffic to your brand and enhance the player lifecycle when they get there.Īffiliate marketing is key to generating new players to your live dealer casino. If you are working with a quality core product, that will attract loyal players – then that’s half the battle in itself.

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